When you say three things, you say nothing at all

http://www.youtube.com/watch?v=hTlrSYbCbHE

I love this moving type for its simplicity: minimal colors, simple composition, cohesive transitions. I read the saying "when you say three things, you say nothing at all" today and I think there is so much compacted into that small phrase. So often I try to "wow" the audience, which results in saying too much, which results in saying nothing at all.