The roman typefaces of the fifteenth and sixteenth centuries emulated classical calligraphy. Sabon was designed by Jan Tschichold in 1966, based on the sixteenth-century typefaces of Claude Garamond.
Ex: Bembo, Caslon, and Jenson
These typefaces have sharper serifs and a more vertical axis than humanist letters. When the fonts of John Baskerville were introduced in the mid-eighteenth century, their sharp forms and high contrast were considered shocking.
Ex: Bembo, Caslon, and Jenson
The typefaces designed by Giambattista Bodoni in the late eighteenth and early nineteenth centuries are radically abstract. Note the thin, straight serifs; vertical axis; and sharp contrast from thick to thin strokes.
Ex: Bodoni, Bauer Bodoni, Walbaum
EGYPTIAN OR SLAB SERIF
Numerous bold and decorative typefaces were introduced in the nineteenth century for use in advertising. Egyptian fonts have heavy, slab-like serifs.
Ex:Serifa, Rockwell, Memphis Clarendon
- Humanist: Sans-serif typefaces became common in the twentieth century. Gill Sans, designed by Eric Gill in 1928, has humanist characteristics. Note the small, lilting counter in the letter a , and the calligraphic variations in line weight.
- Geometric: Sans-serif typefaces influenced by the Bauhaus movement and featuring circular or geometric letters, with little variation in stroke thickness. * Some sans-serif types are built around geometric forms. In Futura, designed by Paul Renner in 1927, the Os are perfect circles, and the peaks of the A and M are sharp triangles.
- Grotesk: The first sans-serif designs developed in the 19th century, and considered grotesque by the English. *Helvetica, designed by Max Miedinger in 1957, is one of the world's most widely used typefaces. Its uniform, upright character makes it similar to transitional serif letters. These fonts are also referred to as "anonymous sans serif"
Ex: Arial, Helvetica, and Gill Sans
Ex: Bello, Volgare, Choch
Typefaces created over 600 years ago. Known by its ornate capitals, roughly diamond shaped serifs, and thick lines.
Ex: Fette Frakture, Lucida blackletter, and San Marco
All of the characters in a monospaced typeface have the same width. Most typefaces have proportionally-spaced characters, but monospaced characters are often required when setting text on forms, financial statements and other documents where exact spacing is required.
Ex: Courier, Courier New, and Fixed
Typefaces that are amalgamated and scratchy
Ex: Fallen Thyme, Laundromat 1967, Mc Auto
Typefaces that contain sans serif structures attached to flared serifs.
Ex: Optima, Copperplate Gothic
My font: Serifa
- Sans Serif or Serif: serif
- Name of the Designer: Adrian Frutiger
- Date it was designed: 1967
- Classification: slab serif (Egyptian)
- List its family members: Roman, Italic, Bold...(small caps):
bold, black, italic, light, roman
The other fonts in this family must be selected by choosing a menu name and then a style option following the guide below.
|Menu Name||plus Style Option...||selects this font|
|Serifa Std 45 Light||[none]||Serifa Std 45 Light|
|Serifa Std 45 Light||Italic||Serifa Std 46 Light Italic|
|Serifa Std 45 Light||Bold||Serifa Std 65 Bold|
|Serifa Std 55 Roman||[none]||Serifa Std 55 Roman|
|Serifa Std 55 Roman||Italic||Serifa Std 56 Italic|
|Serifa Std 55 Roman||Bold||Serifa Std 75 Black|