So...apparently I do not have any innate blogging skills. I thought I had posted the two assignments, but somehow they are not showing up on my blog. I'll post them both again here (or at least I will try to)
-Grid: a network of squares formed by horizontal and vertical lines that is used for organizational purposes.
-Why do we use grids?
Using a grid allows the designer to lay out enormous amounts of information in substantially less time. The grid also allows many to collaborate on the same project or ona series of related projects over time, without compromising established visual qualities from one to the next.
-What is a modular grid?
A modular grid is broken/divided into modules, or individual units of space seperated by regular intervals that, when repeated across the page, create columns and rows.
-Define and illustrate:
MARGINS are the negative spaces between the format edge and the content, which surround and define the live area where type and images will be arranged (#1)
COLUMNS are verticla allignments of type that create horizontal divisions between the margins (#3)
FLOWLINES are alignments that break the space into horizontal bands (#2)
GUTTERS are spaces that seperate rows and columns or two facing pages (#5)
-Define hierarchy: a typographical hierarchy expresses an organizational system for content, emphasizing some data and diminishing others.
-Define typographic color: The apparent blackness of a block of text resulting from the combined effect of the relative thickness of the strokes of individual characters, their width and point size, and the leading (line spacing) used in setting the text.
-What are the ways to achieve a clear hierarchy?
Spatial organization (grouping related items together, aligning them, etc.)
Variations in typographic color
-Define weight: Relative darkness of the characters of a type font resulting from the relative thickness of the strokes, expressed as light, bold, extrabold, etc.
-Define width: The horizontal measure of a letter. The width of a letter is intrinsic to the proportion of the typeface.
-Define style: Serif versus sans serif. Style refers to the historical classification of a typeface. It also refers to the specific changes in form that a designer implements, such as decorative qualities. A neutral style does not have much decoration or manipulation and sticks to the basic form while a stylized style is decorative and has a manipulated form.
-How is type measured:
> Type can be measured in inches, millimeters, points, or picas. However, recently it has become standard
for type to be measured with the point system.
-Define point: A unit of measurement, often used to measure type size, equal to 0.013837 inch (approximately equal to 1/72"). The traditional point measurement was slightly more or less than 72 points to the inch (depending on the typesetting measurement system).
-Define pica:A unit of measurement equal to one-sixth of an inch. There are 12 points to a pica. A typographic measurement that has survived the digital revolution. 12 points = 1 pica; 6 picas = 1 inch; 72 points = 1 inch.
-How many points in an inch?
72 points in one inch
-If a letter is set in 36 pts, about how many inches tall is it?
about 1/2 inch
-How many picas in an inch?
6 picas in one inch
-How many points in a pica?
-Define x-height: The distance between the baseline and the top of the main body of lower case letters.
-Define cap height: The height of a capital letter above the baseline.
-Define leading: The distance between lines of type.